Research Task - Meadowhall

11.03.19

Task;
In small groups, go and explore the city, and see how 'Fashion is Communicated in Sheffield'.
Come back with images documenting the following categories:
- Graphic Design & Advertising
- Visual Merchandising & Retail Space
- Photography & Styling
- Events & Exhibitions


Photography & Styling
The styling within Topshop was noticeably interesting, it was fresh and outfits were styled thoughtfully.The garments included within the outfits were strategically placed next to the mannequins allowing an ease for consumers.

Topshop

Graphic Design & Advertising

The beauty counters within Debenhams were very engaging visually and used graphic design and advertising to capture attention. The Too Faced counter was very vibrant and fitting of the brand very over the top and intense. The YSL counter promoting Black Opium perfume had a wall of the perfume bottles which was eye catching from a distance, with the advertising campaign to the side it tied together nicely. The graphics shown below are from Topshop Denim section, the bright red text is bold and shows the message clearly.

Top Left: Too Faced, Bottom Left:YSL, Top Right: Topshop Denim

Visual Merchandising & Retail Space

Due to Meadowhall being a destination shopping centre, consumers already want to purchase items however, attracting them into the store is essential due to the vast array of competitors in the same location. H&M had a collaboration with Nathalie Lété so their window portrayed this collaboration with the tropical theme, which was quite eye catching. 

The White Stuff had a very strong spring themed window, the heads of the mannequins were flower bushes and they had large ropes holding paint tubes. This was one of the most eye-catching displays due to the colours used. 

The White Company has a very fresh aesthetic, their window and front of store. The styling was focussing on the new collection, the visuals were very on brand and made us want to go into the shop.

Left: H&M Right: White Stuff

The White Company

Events & Exhibitions

Within Meadowhall there wasn't many experiences or exhibitions however, within the White Stuff complimentary personal stylist appointments were available. 

Although not an exhibition, within Debenhams the Guerlain counter was promoting their fragrance. I found it really interesting because within the display they put the notes of the fragrance in tubes showing what was within in which visually I thought was engaging and caught my attention.